We believe that it is important to establish extensive information contact points with customers.For that purpose, we carry out mass marketing extensively, with such measures as sending information on merchandise and events using flyers and our website, listing our merchandise in magazines, and broadcasting TV commercials simultaneously. We also carry out one-to-one marketing sending mail magazines through mobile phones and the Internet and sending catalogs and direct mail.
Our basic stance for marketing is to adopt "media mix strategy," using multiple media efficiently and effectively by capturing thecharacteristics of each advertising media. In consideration of the features of each product and the location of each store, we work to generate synergy in our marketing by supplementing the advantages and offsetting the disadvantages of each media, using media suitable for the customer base as the main target, while creating consistency in the key visuals and messages transmitted by the campaign in each season.
Throughout the year, we strive to construct a trinity of "merchandise, sales sites and sales promotion" by making links among merchandise plans, displays and sales plans at stores, and the marketing plan.
We aim to maximize sales by combining sales promotion media and tools with our main products and sales sites in each season.
We accumulate purchase histories of all card members using a membership card with a bar code issued to customers free at the time of purchase. By analyzing purchase activities based on the purchase history, we can approach customers' specific needs directly. In addition, as the purchase history enables us to analyze customer segments, we can conduct marketing for each segment and provide loyal customers with services and special privileges to build a closer relationship.
