We conduct our own visual merchandising (VMD) to underscore the attractiveness of our merchandise to the maximum extent and produce our selling spaces in a comprehensive manner.We create sales sites that make it easy for our customers to look at and select our merchandise by designing them to maximize the characteristics of individual products and brands and introducing products based on a vivid image of actual sales sites.
We have been enhancing our presentation ability of merchandise and standardizing display system at store which is coupled with the merchandise and sales promotion by transmitting the store display accurately to all of our stores. As our efforts for the trinity of "merchandise, sales sites and sales promotion," we clearly present our main products for each season at the main sales sites of each store, using sales promotion tools such as POP and posters.
In addition, in order to transmit correctly our method of producing sales sites in a user-friendly manner, we explain to our store staff the merchandise display method, display wearing, and how to use sales promotion tools via visual tools such as pictures and videos of sales sites.
For the main brands, we promote in a robust way the attraction of each brand by setting up a brand corner in cooperation with multiple national brands. In doing so, we fully showcase the charms of our merchandise by incorporating the intentions and thoughts of the merchandise producers in the store interior.
Thanks to the Scheme for Large Sales, we are able to design and procure merchandise with an image of how they are actually displayed at stores and how customers look at and touch them. We aim to maximize sales by creating sales sites that are carefully planned in every detail.
