Our stores are highly valued in multifarious quarters for their excellent designed store and for their ability to attract many customers. They have generated an advantage through "Store Dynamics" in which stores are opened in good locations with favorable conditions. By maximizing the use of this advantage, we have been operating stores efficiently and effectively.
Our basic concept for expansion of chain is the Dominant Strategy where we open our stores focusing on the certain region. We will increase operational efficiency as well as expand our sharesto be a No.1 store in such area. In addition, this strategy will enable us to increase our popularity in the region and realize more efficient store operation through improved efficiency in sales promotion activities as well as reduced distribution costs and other expenses relating to store operations.
We have developed proprietary expertise in store-opening that enables us to open stores in any region, any size and type, thereby expanding the potential for further openings. In particular, as our openings in shopping centers are highly valued by developers given the high-quality image of our stores and an excellent ability to attract customers, such request from developers has steadily increased.
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The shopping center is our mainstay store type, and attracts a large number of customers by the synergy among other tenants. The sales space is constantly evolving, reflecting prevailing trends.
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The suburban roadside store is a store type with a parking lot, located alongside trunk roads. A broad array of items is displayed by category in a spacious sales yard.
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The urban street store is a store type to respond rapidly to the diverse customers' needs, particularly to younger generation. The product line-up consists of our own merchandise that reflects the latest trends.
